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Most Jewelers constantly refer to the Four C's when explaining why you should buy their diamonds. Traditionally, the Four C's include Cut, Color, Clarity, and Carat Weight. However, here at Sierra-West, we have introduced two more diamond buying criteria, Cost and Craftsmanship. Read on and discover why the services we provide and our Six C's make Sierra-West one of the most trusted jewelers in the business.
The Six C's of Diamond Buying at Sierra-West:
(Click on the the links below for more details)
- Cut
- Cut refers to the particular placement and angle of each of the small facets
on the surface of the diamond. If the diamond is Ideal Cut, each ray of light that strikes
the diamond is reflected back to you and creates maximum brilliance and sparkle.
- Carat Weight
- A carat is the weight unit of measurement for diamonds and other precious stones.
In the carat weight scale there are 100 points to one carat, just as there are 100 pennies to
one dollar. For example, if a diamond weighs 50 points, it is a 1/2 carat stone.
- Color
- Color is the actual body color of the diamond.
Most diamonds have a yellowish tint, but diamonds with a D to F color (colorless)
are considered to be the most rare and valuable.
- Clarity
- Clarity is the relative position of a diamond on a
flawless-to-imperfect scale. Clarity characteristics are classified as inclusions
(internal) or blemishes (external). The size, number, position, color and nature of a
diamond's clarity characteristics determine the clarity grade. Very few diamonds are flawless
(i.e. free from all blemishes and inclusions). If all other factors are equal, stones of this
rare quality are the most expensive.
- Craftsmanship
- The number one concern of most consumers today is quality.
Because of this, the majority of our wedding bands are die-struck. With this process, rings
are made from a solid sheet of metal which insures the highest quality. Sierra-West's ring
manufacturers are recognized as the finest in the jewelry industry and use only plumb gold.
Our jewelers are fully trained in goldsmithing, watch repair and custom ring creation.
All of this is to provide you the finest quality possible.
- Cost
- At Sierra-West, we buy from the largest cutters in the world - no one buys better!
Our mark-up is also lower than the competition. In fact, our customers report that our prices are
generally 25 to 30% less than most diamond dealer's "1/2 off" sale prices!
Our goal is to educate you well enough on diamonds that you feel comfortable making your diamond purchase. Not to mention the additional services that
we provide, including lifetime cleaning of your rings, additional discounts, insurance at cost, and more! Please visit one of our four locations for more details.
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